A Message from Our CEO
Jesper Boyd Rudbeck
"I consider myself a commercially minded engineer. With 25 years of experience in the colocation industry—including over a decade with one of Europe's largest providers—I have built my career on optimising processes and solving complex operational problems."
The Responsibility of Scale Data Centre have become the engine room of modern society. Today, we are not just supporting digital infrastructure; we are powering massive, energy-intensive AI installations. As some of the world's largest energy consumers, our industry bears a profound responsibility to operate this critical infrastructure in the most efficient and environmentally responsible way possible.
Success is in the Details: Despite this responsibility, I often see providers focus entirely on macro infrastructure while overlooking the 'small' details that actually drive business health. Automating daily workflows, ensuring exact energy billing, and monitoring real-time efficiency are not administrative afterthoughts—they are the levers that determine your profitability and sustainability.
The User Experience Factor: Finally, I believe that even the most complex industrial tools must be intuitive and easy to use. If software is difficult, your team will work around it. If it is engaging—your team will embrace it, errors will vanish, and your operational data will finally support your commercial goals."
